The future is in data mining, just ask Google. I've known for a long time now that they're data mining their users. Shit, everyone does it and has done as soon as the facility was available (it used to be simple browser cookies but it's so much more now).
There was a great episode of
Hungry Beast a couple of years ago showing how much data Apple or Google (I can't recall which) was accumulating on it's users without them even being aware of it. Sadly I can't find it now, but here's a couple of treats:
Google data mining in 2010.Welcome to the new privacy.With regard to the latter, I'd like to go on record as saying that if Google CEO Eric Schmidt really believes that "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." I cordially invite him to put his money where his mouth is and let me have a browse of his personal computer, otherwise I suggest he pipes down.
I was going to suggest something significantly more harsh and unsavoury (and assuming google doesn't retain multiple revisions of autosaved drafts my secret is safe), but this is hosted on Google servers (a decision I am now regretting) and it would be absurdly trivial for them to backtrace my IP address, contact my employer (yes, I am foolishly posting this from work) and make life uncomfortable in one way or another.
The old "If you don't have anything to hide..." argument against personal privacy is, in my opinion, the single most irritating and revealing of low intelligence and/or an agenda by the invoker of any moronic argument in existence.
Bruce Schneier puts it more eloquently.
Anyway, if you thought Google was surreptitiously mining you for data back in 2010, hold onto your hat:
ABC Lateline; Google is watching youI dabbled briefly in Facebook, but found it to be an utter waste of time and hence deleted my fake profile with it's fake details. Likewise Twitter, and perhaps eventually this blog. There are certain harm minimisation strategies I employ to reduce my exposure as much as possible. Never, with a very few notable exceptions, use your real name for anything, ever. Enable private browsing (though as the Lateline article mentions, Google "accidentally" overrode those settings in the Safari web browser - whoops!), I never, ever remain signed in to my phony Google account (sorry to disappoint, my name is not, in fact Lemmi Winks as I have led you to believe) and I am mindful of opening other browser tabs (and to a lesser degree, the tabs I already have open before I sign in to Google).
I sign in, post a comment or blog, and sign out again. Regrettably I do have a "real" Google account with my actual name (which a "proper" privacy nut would never have) and my phone is "owned" by Google since it's running Android (but what's the alternative (apart from the obvious - a simple mobile phone or none at all), an iPhone? Hardly a bastion of not data mining.)
Another method is to have a separate browser platform (probably not Google Chrome though) which you do all your stuff-which-is-data-mined in. Or you could just drop out altogether, an increasingly appealing prospect, but one which, for now, I reserve for after hours. I mean, I've gotta fill the work day in somehow, right?